Samsung Marketing Strategy: The Master Brand

Samsung Marketing Strategy: The Master Brand

The Samsung marketing strategy was one of the most effective strategies ever created because it helped a cost-driven company to change its structure and become an authority manufacturer.

Due to the ever-changing tastes of consumers in the technology industry, companies had to follow the pace and offer progressive and evolving gadgets to their customers. So, Samsung also had to change in order to gain the upper hand on the market and the new Samsung marketing strategy was the key to evolution. Samsung has an interesting and vast product portfolio. Their product range includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, etc. By this, I mean that the Samsung marketing strategy has helped the firm to build trust on every product they manufacture.

Now, let’s start discussing and analysing parts of the well-praised marketing strategy of Samsung.

  • Samsung Marketing Mix Pricing Strategy – Samsung marketing strategy involves two pricing strategies and let’s see for what goals they are used.
    • Skimming Price – Smartphones of Samsung are leading the market with Apple’s iPhone. As Apple, Samsung also uses skimming price to gain the upper hand over their competitors. For instance, Galaxy A9 with a Quad Camera and a beautiful design. Without a doubt, Galaxy A9 will smoothly sell around the globe. But, what will happen when other competitors will launch a smartphone with identical features? Simple. Samsung will lower the price and easily steal customers from the competitor.
    • Competitive Pricing – One of my favourite parts of Samsung marketing strategy. Samsung always prices their phones and other devices competitively with all other manufacturers, always staying under whatever apple is offering.
  • Placing in Samsung Marketing Strategy – Samsung uses channel marketing in its industry. And from this strategy, only service dealers are taken into account for corporate sales. Retailers who present the technology chain are bound to include Samsung in their list, because of the firm being a world-famous brand and Samsung can also serve as an alternative for the consumers. The distribution is a compelling part of the Samsung marketing strategy.
  • Sponsorship – Samsung is known for being a sponsor giant. Current sponsorship of Samsung is Sydney Opera House, Australian Olympic Team, NSWIS Awards, Oceania Foundation, etc.
  • Advertising: To get the hang of Samsung’s advertising system, let’s review some of their famous and most successful advertisements.
    • Marvel’s Avengers: Age of Ultron and Samsung Mobile present ‘Assemble’ Part 1 and 2 -The advertisement, starring Lionel Messi, Eddie Lacy, John Florence, Fabian Cancellara and 2 awesome fans, was the huge success of Samsung’s marketing department. At the moment, both parts of the video have more than 51 million views. The commercial focuses on the compatibility of the Gear VR and the Galaxy S6, showing the awesomeness of the new product that Samsung introduced.
    • Samsung gave non-famous people a chance to participate in this breath-taking commercial, making the company and the advertisement even more successful and at the same time, increasing the public image of the organization.

Regardless of the marketing used, Samsung products have stood the test of time and. What’s more? Get assured gifts and 5% cashback on HDFC cards with your purchase of t all Samsung Phones this festive season, only at Sangeetha Mobiles

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